laxi.ai Shopify App Privacy Policy

laxi.ai "the App" provides an AI-powered product suggestion and customer assistance platform "the Service" to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account:

• Products API: Information about your products, including names, descriptions, prices, and inventory
• Orders API: Information about customer orders, including order details and fulfillment status
• Customers API: Basic customer information to provide customer support
• Store API: Basic store information and preferences
• Themes API: Access to modify store themes for chat widget integration

Additionally, we collect the following types of personal information from you and/or your customers once you have installed the App:

• Information about you and others who may access the App on behalf of your store, such as your name, email address, phone number, and billing information
• Information about individuals who visit your store and interact with our AI assistant, such as their chat conversations, queries, product preferences, IP address, web browser details, time zone, and information about the cookies installed on the particular device

We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• "Log files" track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the site.
• "Chat analytics" are used to analyze interactions with our AI assistant to improve response accuracy and product recommendations.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers in order to provide the Service and to operate the App. Additionally, we use this personal information to:

• Communicate with you about the App and provide customer support
• Optimize or improve the App and our AI technologies
• Improve our AI systems' performance and accuracy for better product recommendations and customer support
• Provide you with information relating to our products or services
• Monitor and analyze trends, usage, and activities in connection with the App
• Detect, prevent, and address technical issues

Important: We remove sensitive client data before storage in our databases, as specified in our Data Processing Agreement.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use Shopify to power our App. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We use cloud hosting providers to store and process data securely.
• We use analytics providers to help us understand how users interact with our App.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Your Rights

For All Users

• You can request information about the personal data we hold about you.
• You can request that we correct inaccurate or incomplete information.
• You can request that we delete your personal information in certain circumstances.
• You can opt out of marketing communications at any time.

For European Residents

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

For California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights:

• Right to Know: You can request categories of personal information collected, sources, purposes, and third parties with whom we share information.
• Right to Delete: You can request deletion of personal information.
• Right to Opt-Out: You can opt out of the sale or sharing of personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

Data Retention

When you install the App, we will maintain your store and customer information in our records until you uninstall the App or request that we delete specific information. We retain anonymized data for analytical purposes after removing all personal identifiers.

AI Implementation

Our AI systems utilize:

• Pre-trained AI models
• Product catalogs and descriptions
• General ecommerce knowledge bases

We employ techniques such as data minimization and anonymization to protect privacy. We do not use identifiable customer data for any purposes beyond providing the Service.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information without parental consent, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last Updated" date.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at team@laxi.ai or by mail using the details provided below:

laxi.ai Ahtri tn 12 Tallinn, Harju 10151, Estonia

Data Protection Officer: alessandro.voltan@laxi.ai

Last updated: May 2, 2025